1.影视摄影与制作（本科)  Photography and Film Production (Bachelor Degree Programme)

 

内容：

 

I. Major Name, Code and Category

 

Major Name: Photography and Film Production

 

Code: 130311T

 

Category:  Arts /Drama and Film

 

Ⅱ. Training Objectives

This major trains advanced application-oriented professionals who meet the needs of social development and get developed in moral, intellectual, physical and aesthetical aspects and possess the basic theoretical knowledge and cutting-edge technical operational skills in photography and film production in the new era of all-media; The graduates should be capable of photographing and producing news, advertisements, wedding celebrations films, feature films, documentaries, propaganda films and other works at various traditional media organizations, new media platforms, all-level governmental propaganda departments, film media companies and advertising companies, etc. 

 

Ⅲ. Training Specifications and Requirements

 

Theoretical Requirement：

1. Have correct worldview and methodology armed by Marxism;

2. Have a solid theoretical foundation in humanities and social sciences;

3.Have rich theoretical knowledge of literature and art, systematic theoretical framework of communications and prospective thinking of film industry;

 

Competency Requirement：

1. Master the basic theoretical knowledge in drama and film discipline and good awareness of the trends of cutting-edge technologies;

2. Master the producing knowledge of film works, and be able to analyze and criticize film works;

3. Master the basic knowledge in art design and have awareness and rudiment skills of art design;

4. Own modern communication technologies and skills, and be able to process films and pictures independently;

5. Master photography and producing skills on news, advertisements, feature films and documentaries;

6. Master systematic research methods and be capable to understand, propose, analyze and solve problems independently;

7. Be able to perceive keenly towards life and the trend of social development;

8. Grasp foreign languages necessary for international communication and cooperation.

9. Have computer application skills, especially in computer-aided design and production.

 

Quality Requirement:

1. Have a high literacy of political theory, well know about the state or local principles, policies and regulations, and have noble moral cultivation and professional ethics;

2. Own good scientific and cultural accomplishment, aesthetic appreciation and innovation spirit;

3. Own good expression and communication skills, coordinating and social skills .

 

Ⅳ. Main Subject and Modules

Main Subject: Drama and Film

Core Modules: Introduction to Art, Film Introduction, Audio-visual Language, Picture Photography, Digital Camera Technology, Film Lighting Modeling, Film Editing Art, Film Special Effects Production, TV Program Production, Feature Film Creation, Documentary Creation, Film Advertising Creation, Film Production Practice

 

Ⅴ. Main Practical Teaching Modules

Practical Teaching Modules: includes Entrance Education, Military Training and Theory, Situation and Policy, Outdoor Photography, Digital Photography, Industry Internship and Comprehensive Creative Practice, Social Practice and Voluntary Activity, Quality Development (also named as the Second Class), Graduation Practice, Graduation Thesis (Design)/Defense. The practical teaching modules are taken into account on the basis of week which are not included in the total credits (class hours).

Ⅵ. Length of schooling, Credits and Degree

Length of schooling: 4 years

Credits: no less than 166 credits

Degree awarded: Bachelor of Arts

 

2. 摄影摄像技术（专科）Photography and Video Technology (Junior College)

I. Major Name and Code

 

Major name: Photography and Video Technology

 

Code: 660213

 

Category: 6602 Radio, Film & TV

 

Ⅱ. Training Objectives:

This specialty mainly trains the practical professionals with good professional ethics and accomplishment and all-round development in moral, intellectual, physical and asthetical aspect and the specialized skills in portrait photography, advertising photography, documentary photography, image processing technology, video technology, audio- and video-editing, special effects producing. Whose career context may be film production companies, film advertising companies, such as wedding photography such like image transmission industry. The post could be photographer, cameraman, digital video editor.

Ⅲ. Major Requirements

• Quality Requirement：Master the basic principles of Marxism and China's guidelines, policies and regulations, have noble cultural and professional morality and good physical and psychological quality.

2. Theory Requirements: have good accomplishment in literature and basic theoretical knowledge of photography and camera; Have a certain humanistic and art appreciation and innovation spirit.

3. Competence Requirements: Master the professional skills of digital photography, digital-video recording, photographic composition, shooting and editing skills in portrait photography, advertisement photography, documentary photography, video clips, film special effects synthesis and etc.

4. Skill Requirement: Master a foreign language and be competent to read major-related books in foreign languages proficiently. Master computer application skills with obtaining a computer proficiency certificate.

5. Qualification Requirements: Students are required to obtain national or provincial photographer certificate; National Mandarin Proficiency Certificate level Ⅱ or above, digital video editor certificate and other relevant certificates.

 

Ⅳ.Main Subjects:

Photography Basis Introduction to Arts, Introduction to Radio and Television, Audio-visual Language, Photography Skills, Film and Television Writing Basis, Image Processing Technology, Portrait Photography, Advertising Photography, News Photography, Video Editing, Video Lighting Technology, Video Music and Sound Technology, Video Effects Production, Video Works Analysis, Plot Video Creation, Film and Television Advertising, Film and Television Art and Scene Design, Film and Television Production Practice.

 

 

 

Ⅴ. Length of Schooling

Length of schooling: 3 years

 

3.广告设计与制作专业（专科）Advertisement Design and Production (Junior College)

 

I. Major Name, Code and Category

 

Major Name: Advertisement Design and Production

Code: 670112

Category: 6701 Art Design

 

Ⅱ. Training Objectives:

This specialty mainly trains the practical professionals committed to advertisement design and production according to the requirement of socialism market economy and the trend of development of advertising industry, whose career context may be advertising companies, designing companies, news media organization or planning and producing department in enterprises or governmental institutions.

 

Ⅲ.Major Requirements

1. Quality Requirements: Master the basic principles of Marxism and China's principles, policies and regulations, have noble moral and professional cultivation, good physical fitness and mental health.

 

2. Theory Requirements: Have good aesthetic quality in advertisement, creation and production theory of advertising art, with good awareness of advertising policies and regulations, marketing and public relations.

 

3. Competence Requirements: Be competent in market research, market analysis and data-process, have creative ideas on modern plane and video advertisement, and be able to produce design inspiration and put it into practice.

 

4. Skill Requirement: Master a foreign language and be able to read related books in foreign languages proficiently, have basic aesthetic appreciation and presentation skill, can use computer like computer-aided design and production, shooting and post processing.

 

5. Have related competence certificate in English (Level-Ⅲ) and computer application(Level-Ⅱ) .

 

Ⅳ. Main subjects:

Advertising Communication, Advertising Aesthetics, Advertisement Writing, Advertisement Planning and Creation, Computer Graphic Design, Vector Graphic Design, Advertising Photography, New Media Advertising, Network Advertisement, Corporate Image Design, Graphic Advertising Design, 3D Animation Design, Advertising Practice.

Ⅴ. Length of Schooling

Length of schooling: 3 years

 

4.影视编导（专科）Film Production (Junior College)

 

I. Major Name, Code and Category

 

Major Name: Film Production

Code: 660206

Category: 6602 Radio, Film and Television

 

Ⅱ. Training Objectives:

 

This specialty mainly trains the professionals with the basic knowledge in media communication and the specialized knowledge in video editing, planning and production. The graduates should be capable of programme editing, text drafting and programme designing in all-level broadcasting station, TV station,  propaganda department in government, internet companies such like media organizations.

 

Ⅲ. Training Specifications and Requirements

 

1. Quality Requirement: Master the basic principles of Marxism and China's principles, policies and regulations, have noble moral cultivation and professional ethics and good physical fitness and mental health.

 

• Theory Requirement: Have rich theoretical preparation in humanities and social sciences, and have some knowledge accumulations in literary and culture, grasp the basic theory in communications and broadcast production, have good aesthetic appreciation and innovation spirit.

 

3. Competence Requirement: Be competent in theoretic preparation, digital broadcasting and editing skill, internet media communication skill; have clear awareness of cutting-edge technologies in drama and film, be good at professional skills in camera, lighting and post-production and can edit, direct and produce broadcasting programme independently.

 

4. Skill Requirement: Master a foreign language and be able to read books in foreign languages proficiently,  can use computer like computer-aided design and production and get computer competence qualification.

 

• Professional Qualification Requirement: Students are required to get related competency certificate in National/Provincial Photographer Qualification, National Mandarin Competency Certificate(Level-Ⅱ) and Digital Photography and Video Editor Certificate.

 

Ⅳ.Main Subjects :

Introduction to Video Production, Audio-visual Language, Photography Technology, Camera Technology, Video Editing Technology, Audio-visual Text Writing, TV Programme Planning, Documentary Creation, TV Programme Production and Packaging, Programme Hosting, Digital Image Processing, TV literary and Artistic Production, Network and New Media Art, Web Production, Video Production Practice.

 

Ⅴ. Length of Schooling

Length of Schooling : 3 years

 

• 广告学专业（本科）Advertisement (Bachelor-degree Programme)

 

I. Major Name, Code and Category

 

Major Name: Advertisement

Code: 050303

Category: 05 Literature

 

Ⅱ. Training Objectives:

This specialty mainly trains the advance practical professionals with good professional ethics and accomplishment and all-round development in moral, intellectual, physical and asthetical aspect who are engaged in brand planning, advertisement creation and production, copywriting, marketing investigation and media management in the context of cultural and creative industry or advertising companies, public institutions and government organs. The graduate should be equipped with both theoretic knowledge and practical skills in market analysis, advertising writing, creation and production, creative thinking.

 

Ⅲ. Training Specifications and Requirements

Theory Requirement:

• Scientific Knowledge

• In aspect of humanities and social science: Own worldview and methodology armed by Marxism, correct outlook on world, value and life, some theoretic preparation in history, etiquette, law and management;
• In aspect of natural science: Get to know the thinking logic of natural science by self-learning or some public subjects and use it to analyze and solve problems
• In arts and aesthetic aspects: require our students to have
• In mental health and physical health: require our students to have basic awareness of physical health, and form the habit of exercising that may led to reach the curricular requirement.

• Instrumental Knowledge 

• Master a foreign language and be competent in listening, speaking, reading and writing;
• Master computer hardware and software technology and operational basic skills including Office software, and be competent in literature search and retrieval;

• Specialized Knowledge

• Have systematic knowledge preparation in communication, marketing and advertisement;
• Have systematic knowledge preparation in operational knowledge in advertisement;
• Grasp knowledge in advertising investigation, copywriting, advertising planning and marketing;
• Grasp knowledge in advertising graphic design and video production;
• Be familiar with policies and regulations in advertisement;
• Be competent in media communication with enterprises.

 

Competence Requirement:

• Knowledge acquisition: Have rather stronger ability in self-learning, communication, computer and info application.
• Professional ability in advertising planning, design, production and releasing, and market analysis, copywriting, market planning; and public relations; can forecast the development of advertising industry and manage the advertisement.
• Innovation ability: in creative thinking, experiment and communication-related theory research.

 

Quality Requirement:

• Specialized quality: Have rather stronger awareness of communication, marketing, public relations and advertising;
• Overall quality:

• Ideological and ethical standards: Have patriotism awareness and support the leadership of the Communist Party of China; Have a scientific world outlook, outlook on life and values; Have a sense of responsibility and social responsibility; Legal awareness, consciously abide by the law; Adhere to professional ethics; Integrity awareness and team spirit.
• Cultural awareness: includes literature and arts, social communication and modern thinking;
• Physical and mental health awareness: Have a better physical and mental condition.

 

Ⅳ. Main Subjects & Core Modules:

Main subjects: Communication

Core modules: Principles of Advertising, Introduction to Communication, Marketing, Advertising Copywriting, Advertising Research, Advertising Media Analysis, Advertising Creativity, Vector Graphic Design, Computer Graphic Design, Advertising Planning

 

Ⅴ. Main Practical Teaching Modules:

Military training, Academic Year Thesis, Cultural Survey, Professional Training, Professional Course Practice, Graduation Practice, Graduation Thesis.

 

Ⅵ. Length of Schooling , Credits Required and Degree 

 

Length of Schooling: 4 years

Credits Required: 166 credits+ 4 credits( Practical credits in Innovation and Entrepreneurship Teaching)

Degree Awarded: Bachelor of Arts

 

• 广播电视编导专业（本科）Radio & TV Production  (Bachelor-degree)

 

I. Major Name, Code and Category

 

Major Name: Radio & TV Production

Code: 130305

Category: 13 Arts

 

Ⅱ. Training Objectives:

 

This specialty mainly trains the practical advance professionals in traditional media organizations, all-level new-media platform and publicity department of government and cultural communication institutions. The graduate should be equipped with theoretic knowledge and practical skills in radio and TV production (like contents-editing, programme planning and production, video clip creation) in the all-media era with adaptation to the social development and all-around development in morality, intelligence and physique.

 

Ⅲ. Training Specifications and Requirements:

Theory Requirement:

Have worldview and methodology armed by Marxism;

Have solid theoretical preparation in humanities and social science;

Have steady theoretical preparation in literature and arts, communication and operation thinking in film and TV industry.

 

Competence Requirement:

Grasp the theoretical knowledge in drama and film subjects and well aware of the cutting-edge technology;

Grasp the production knowledge of film & TV works and own the analyzing and critical ability towards it.

Grasp the professional skills in planning, editing and producing radio & TV works in forms of information, columns or clips;

Grasp the digital producing and broadcasting skills in film, network or such like communication technology;

Grasp the research methodology in systematic ways, and evolve the ability of understanding, forwarding, analyzing and solving the problems;

Be competent in observing life and perceiving the social developing trend;

Be competent in international communication with a foreign language;

Grasp the computer application skills especially in CAD.

 

Quality Requirement:

Have rather stronger awareness of political theories, be familiar with guidelines, policies and regulations,  Have noble moral cultivation and professional ethics;

Have good scientific and cultural awareness, aesthetic ability and innovation spirit;

Be competent in communication, coordination and social interaction.

 

Ⅳ. Main Subject & Core Modules:

Main subjects: Drama & Film and Television Studies

Core modules: Introduction to Television Writing and Directing, Audio-visual Language, Radio and TV Writing, Television Camera Art, Television Editing Art, Television Commentary Writing, Television Program Planning, Television Writing and Directing in Literature & Art, Television Columns Packaging, Short Story Creation, Documentary Production, Directing Practices etc.

 

Ⅴ. Main Practical Teaching Modules:

Practical Teaching Modules include Enrollment Education, Military Training and Theory, Situation & Policy, Outdoor Photography, Stage Creative Practice, Mid-term Internship, Social Practice and Voluntary Labour,

Quality Development(the 2^nd class), Graduation Internship, Graduation Thesis(Design)/Defense. The practical teaching modules are taken into account on the basis of week which are not included in the total credits (class hours).

 

Ⅵ. Length of Schooling and Degree Awarded

Length of schooling: 4 years

Degree awarded: Bachelor of Arts

 

Ⅵ. Graduation Criteria

• Achieve the requirements mentioned above;
• The total credits should no below 167 credits according to the curriculum;
• In Education on Innovation and Entrepreneurship, credits should be attained no below 6 credits.

 

 

• 播音与主持艺术专业（本科）Art of Broadcasting and Hosting ( Four year Programme){ XE "播音与主持艺术专业（本科）Art of Broadcasting and Hosting (Bachelor-degree)" }{ XE "播音与主持艺术专业（本科）Art of Broadcasting and Hosting (Bachelor-degree)" }{ XE "播音与主持艺术专业（本科）Art of Broadcasting and Hosting (Bachelor-degree)" }

 

I. Major Name, Code and Category

Major Name: Art of Broadcasting and Hosting

Code: 130309

Category: 13 Arts

 

Ⅱ. Training Objectives:

 

This specialty mainly trains the practical professionals engaged in radio, film and television media organizations, enterprises, government or communication institutions, network media or self-media such like industry. The graduate should be equipped with the specialized knowledge in journalism and communication, linguistics, broadcasting and anchoring art and the basic skills in programme broadcasting in mandarin, hosting, editing, producing and animation dubbing, Chinese training, ceremony presiding, exhibition commentary with adaptation to the social development and all-around development in morality, intelligence and physique.

 

Ⅲ. Training Specifications and Requirements:

Theory Requirement:

• The basic theory of Chinese broadcasting;
• Journalism and Communication in radio and television;
• Chinese linguistics and Chinese literature.

Have multi-disciplinary knowledge such like philosophy, politics, economy, society, law, psychology, art, aesthetics, etc.

 

Competence Requirement:

Be competent in radio and television broadcasting and anchoring;

Be competent in performing literary works and video dubbing;

Have a rudimentary ability in news interviewing and writing, radio and television programme production ( grasp the operational skills of relevant equipment) ;

 

Quality Requirement:

• Mandarin proficiency qualification should be reached to Level Ⅰ Class B or above.
• Be competent in one foreign language;
• Have basic computer application skills that should be certified by National Computer Rank Examination (Level Ⅱ)
• Presenter Qualification Certificate;
• Journalist Qualification Certificate.

 

Ⅳ. Main subjects & Core modules:

Main subjects: Art Theory, Journalism and Communication

Core modules: Communication, an Introduction to Art, Chinese Modern Literature, Movie Analysis, Audio-visual Language, Audio-visual Psychology, Audio-visual Copywriting and Practical Training, Language Expression and Training, Photography Skills, Mandarin Pronunciation and Broadcasting Voice,  Television Program Planning, Radio and TV Program Hosting

 

Ⅴ. Main Practical Teaching Modules:

Practical teaching modules include Enrollment Education, Military Training and Theory, Situation & Policy, Stage Creative Practice, Mid-term Internship(TV station, radio station, news agency or relevant enterprises and institutions), Social Practice and Voluntary Labour, Quality Development(the 2^nd class), Graduation Internship, Graduation Thesis(Design)/Defense.

 

Ⅵ. Length of Schooling and Degree Awarded

Length of schooling: 4 years

Degree awarded: Bachelor of Arts

 

Ⅵ. Graduation Criteria

• Achieve the requirements mentioned above;
• The total credits should no below 163 credits according to the curriculum;
• In Education on Innovation and Entrepreneurship credits should be attained no below 6 credits.

 

• 网络与新媒体专业（本科）Network and New-media (Bachelor-degree Programme){ XE "播音与主持艺术专业（本科）Art of Broadcasting and Hosting (Bachelor-degree)" }{ XE "播音与主持艺术专业（本科）Art of Broadcasting and Hosting (Bachelor-degree)" }{ XE "播音与主持艺术专业（本科）Art of Broadcasting and Hosting (Bachelor-degree)" }

 

I. Major Name, Code and Category

Major Name: Network and New-media

Code: 050306T

Category: Literature

 

Ⅱ. Training Objectives:

 

This specialty mainly trains the practical professionals in the post of production and management of network information in context of portal-website department either in party or government organs, armed forces, higher-education organizations or enterprises and public institutions, news agency and traditional media organizations. The graduate should be equipped with the specialized knowledge as well as operational skills in network and new-media with adaptation to the social development and all-around development in morality, intelligence and physique.

 

Ⅲ. Training Specifications and Requirements:

Mainly include the following aspects:

Theory Requirement：

• Have strong awareness of ideological and political theories, and have a good theoretical foundation in humanities, social sciences and natural science, also gain proportional stores of knowledge in aesthetics and mental health.
• Be competent in basic theory both journalism & communication and network & new-media, be aware of the cutting-edge tendencies of this discipline.
• Have a strong foundation in computer and network.

 

Competence Requirement：

• Be competent in copywriting and production of digital video- or audio-programme;
• Be competent in new-media products’ planning, creating, designing, operating, promoting and effect-analyzing;
• Fulfill the relevant training of network editor and get the qualification certificate;
• Be competent in operation and management in the fields of media, IT and cultural communications;
• Be competent in literature retrieval on internet and have some research abilities.

• Have strong computer operation skills that should be certified by National Computer Rank Examination (Level 2),  have better English proficiency in listening, speaking, reading and writing;
• Be competent in communication, coordination and forecasting.

 

Quality Requirement:

• Be well aware of propagation law and market principles, can holistic master the industry of internet and digital media with a broaden global view;
• Have a healthy physique, a sound character and a positive mindset and can tackle with difficulties confidently;
• Have a vigorous professional affection, attitude and work style, strong innovation and entrepreneurship, and meticulous craftsman’s spirits.

Ⅳ. Main Subjects & Core Modules:

Main subjects: Journalism and Communication

Core modules: Introduction to Network and New-media, Principle of Communication, Principle of Network Communication, Introduction to Journalism, Network and Network Culture, Cross-cultural Research, Network Information Collecting and Writing, Digital Photography, Video and Audio Editing Technology, New-media Planning and Creation, New-media Product Design and Operation, Network Integrated Marketing, Network Public Opinion Analysis, Crisis Communication and Management, Network and New-media Practice, Network Comments, Network Media Operation and Management, Internet Laws and Regulations, New-media Advertising etc.

Ⅴ. Main Practical Teaching Modules:

Enrollment Education, Military Training, Campus Network News Interview & Writing, Digital Newspaper Editing, New-media Product Creation, Opeartion and Evaluation, Information Release Practice, Network and New-media Practice, Social Practice and Voluntary Labour, Quality Development, Graduation Internship, Graduation Thesis etc.

 

Ⅵ. Length of Schooling and Degree Awarded

Length of schooling: 4 years

Degree awarded: Bachelor of Arts

 

Ⅵ. Graduation Criteria

• Achieve the requirements mentioned above;
• The total credits should no below 164 credits according to the curriculum;
• In Education on Innovation and Entrepreneurship credits should be attained no below 6 credits.