Major: E-commerce
Major Code: 602405
Junior College (Three- year Program)
1. Training goals:
This major cultivates all-round development of ethics, intelligence, physique, beauty, and labor, with professionalism, innovation and strong practical ability, and applied talents with high professional ethics; it enables students to master what they need for professional post work and social activities Cultural knowledge; master the basic knowledge of e-commerce professional and related legal knowledge of e-commerce, have a solid basic knowledge of economy, trade, commerce, computer and network, have the use of e-commerce professional knowledge to engage in network marketing and logistics management, have maintenance and participation Develop applied technology talents such as e-commerce websites.
It mainly includes the specific requirements that students should meet in terms of knowledge, ability, and quality.
Knowledge requirements:
1). Master the basic methods and related technologies of online shopping and online marketing.
2). Be able to use e-commerce technology to manage enterprise marketing, finance, logistics, etc.
3). Familiar with website management, design planning, front-end production, back-end program production and database management process and technology.
4). Master the necessary and practical professional English knowledge for e-commerce, and have the ability to read and translate professional English materials, as well as listening and writing skills.
5). Small e-commerce website maintenance, network marketing, network information editing, e-commerce application.
Skill requirements:
1). Able to use Windows operating system and Office software to retrieve, browse, download and send and receive information on the Internet.
2). Be able to create and operate online stores and online malls.
3). Be able to carry out business operations for corporate international network trade.
4). Be able to carry out enterprise information construction, operation and management.
5). Be able to use network marketing tools to realize corporate network marketing.
Quality requirements:
1). Communication and expression: Use language appropriately to communicate with others on different occasions, and can reasonably use information to write more standardized application articles, such as reports, plans, papers, summaries, etc., and write neatly.
2). Self-management: Determine the actual personal development direction and formulate a practical development plan. Arrange and effectively use time to complete phased tasks and learning plans, suppress improper needs, and focus on continuously acquiring new knowledge and adapting to the new environment.
3). Innovative quality: In study and work, being diligent in thinking, willing to ask questions, and dare to express his own opinions. In the training and graduation project, being diligent in using my brain, dare to explore, and having a certain sense of innovation.
4). Teamwork quality: able to coordinate with others and organizations, and cooperate with each other to complete tasks.
