1. Training goals

This major cultivates those who meet the needs of social development, have comprehensive development of morality, intelligence and body, possess modern management and information economy theoretical foundation and practical skills, professional knowledge and international vision. Master the basic professional skills in e-commerce related disciplines such as modern information technology and electronic service comprehensive skills, system analysis thinking, computer technology, network technology and modern economic management technology. Have a solid professional foundation and a good knowledge structure, with certain Internet innovation and entrepreneurship qualities, application-oriented, and innovative capabilities. Applied, compound and innovative professionals who can meet the needs of modern social business operations, professional management and technical services.

2. Training specifications

It mainly includes the specific requirements that students should meet in terms of knowledge, ability, and quality.

Knowledge requirements

1). Understand the fast-developing e-commerce emerging industry dynamics, pay attention to industrial technology innovation and business model innovation, and master corresponding theoretical and technical knowledge in time.

2). Master e-commerce professional theories and specialized methods, and be able to closely integrate theory with practice to solve practical problems.

3). Master general knowledge related to natural sciences, social sciences and humanities.

4). Be able to use advanced information technology for modern business management, master online information publishing, retrieval, web design and other specialized technologies, and cultivate e-commerce practical capabilities.

5). Master high-quality skilled talents who can skillfully use the latest information technology, especially the Internet platform to carry out business activities, and can meet the requirements of small and medium-sized e-commerce positions.

6). Grasp the laws and regulations, professional ethics of e-commerce and the development of frontier science and technology of the major.

7). Master e-commerce website interface design, business website front-end design, business website construction and maintenance, and enterprise e-commerce operations, and cultivate application-oriented skills

skill requirements

1). Have the ability to independently acquire relevant knowledge of the profession.

2). Have the creativity, innovation and entrepreneurial awareness and ability based on the integration of multidisciplinary knowledge, develop the habit of independent learning and lifelong learning, and be able to use creative thinking to analyze and solve practical problems, and adapt to the changes and development of the times through continuous learning.

3). Have good foreign language listening, speaking, reading and writing skills.

4). Have the skills to integrate the acquired knowledge and practice and apply it to e-commerce practice.

5). Have good computer operation and Internet application capabilities.

6). Have good interpersonal communication quality and team spirit, be able to effectively cooperate with team members in various practical activities, and give full play to personal expertise to jointly promote the realization of team goals.

Quality requirements

1). Have an international vision, a sense of innovation and entrepreneurship, and a team spirit.

2). Have high ideological quality and good moral quality, humanistic quality, scientific quality and social responsibility, and form good professional quality.

3). Have a high level of network civilization, e-commerce integrity and credit, and information security and confidentiality.

4). Have a good quality of interpersonal communication and teamwork.

5). Have a strong sense of professionalism and social responsibility.

3. Main subjects and core courses

Main disciplines: management, computer science and technology

Core courses: web design and production, economics, computer network technology, network marketing, supply chain and logistics management, e-commerce website construction and development, online store operation management, mobile e-commerce, e-payment and settlement, cross-border e-commerce and Photoshop online shop art and so on.